Research Techniques And Media Industry

Techniques	Definition	When Used	Evidence in Tasks
Market Research	Research that gathers and analyzes information about the moving of good or services from producer to consumer.	Market research has been used throughout the majority if not all of my radio units. It is used in the form of questionnaires and interviews, which can be shown in Unit 44, Unit 39, and Unit 41, bit mainly all the way through Unit 8. Because of market research I have learnt about the importance of gathering information in this form, and therefore learning this has furthered my knowledge in the radio industry	Unit 39- Task 1, Task 2, Task 5, Task 7, Unit 41- Task 1, Task 2, Unit 44- Task 1, Task 2 cont, Task 3, Task 4, Unit 8- ALL TASKS
Production Research	Marketing research that yields information about desired characteristics of the product or service	Production Research is mainly used in all of the practical work that has been carried out. It is predominantly used in scripting and in the form of mind maps. Using product research has helped me develop ideas in order to create my Radio projects. Because of the tasks carried out I now know more about Production research and its validity and value in all aspects of speech package production along with other sides of radio industry.	Unit 39- Task 3, Task 4, Task 6, Task 8 Unit 41- Task 3, Task 4, Task 5, Task 6, Task 7, Task 8 Unit 44- Task 4, Task 6, Task 7, Task 8 Task 8, Task 9, Task 10
Types Of Research	The different forms of research used to gather information about the desired topic of choice or interest.	The main two types of research carried out come down to Quantitive and Qualitative research. Quantative research is presented in the form of numbers, figures and other statistics. This can be shown in unit 8, where I researched the various statistics I needed to aid me create my presentation. Because of this I have been able to increase my understanding of Quantative research and now know where it would be useful to use to back up my information with hard evidence such as figures and facts, and therefore strengthen my knowledge of radio industry. Qualitative research proved useful also in developing my understanding of the industry, for the use of gaining insight into other people perspective I was then able to bring about my own idea and opinion of the industry. Qualitative research played a big role in my speech package production unit as I used the opinions of those around me to help sculpt my speech package. This also proved useful during units 44 and 39.	Unit 39- Task 9 Qualitative and Quantitative Research Unit 8- ALL TASKS QUANTATIVE AND QUALATATIVE RESEARCH Unit 44- Task 1, Task 3, Task 7, Quantitative Research Unit 44- Task 1, Task 12, Task 6, Task 7 Qualitative Research Unit 41- Task 2
Resource Procedure	The different resources used to gather information about the desired topic. Resources are the methods in which data is collected	I have used various resources throughout the different Units in order to give evidence to back up certain points and to aid in developing my knowledge and understanding of the tasks set and what was required of me.	All tasks
Primary Sources	A primary source is an original document, which contains first hand accounts. Examples of primary sources are statistical information, historical documents or newspaper articles of eyewitness accounts.	I have used primary sources throughout most of my work particularly in both units 44 and 41, and these helped me to give my self a better understanding of what the audience would enjoy and what makes them like radio jingles or dramas. Because of the requirements when making a production, using these sources can be quite useful by using items such as questionnaires.	Unit 44- Task 2 Unit 39- Task 6,
Secondary Sources	Works that have been collected, interpreted, or published by someone other than the original source	Secondary Sources have existed in all of my work, as using them was a good way to gain an understanding into someone else’s opinion of the radio industry. Through looking at other people views I have also been able to create my own interpretations, often inspiring my own opinions from them. They have been particularly useful in Unit 8. Because of the task to create a presentation, I was able to use secondary sources to get information on the radio industry that I might not have found otherewise.	Unit 8- all Unit 39-Task 1, Task 2, Task 5, Task 7, Task 9 Unit 41- Task 1,Task 2, Task 3, Task 4, Task 5 Unit 44- Task 1, Task 2, Task 3, Task 4, Task 8.
Interpreting Results	The way in which data is stored and controlled, making it to an easy readable format.	In all tasks it is required to produce an evaluation, and these evaluations of myself can be useful when building my skills for the future. Interpreting the results of how well a unit went, such as a radio drama, helped me to pick out my faults and set new targets to be better in the future.	EVERY EVALUATION THROUGHOUT THE RADIO UNITS
Consumer Categorisation	The way consumers are marketed to their lines of appeal.	Setting consumers into categories is useful for showing something such as a target audience. For example, the identification of this such as age, sex, musical taste or favorite movies all comes through categorization and is used to link them to a specific research audience. Useful in the 2 units 44, and 41, where these were production based, I was able to identify my target audience and work to their taste or needs and therefore produce an acceptable piece of radio production.	Unit 39- Task 2,Task 3 Unit 41- Task 3
Research Techniques	Research directed toward the increase of knowledge, the primary aim being a greater knowledge or understanding of the subject under study	During the course I have used various types of research techniques. The majority of these have been in the form of writing, such as notes or questionnaires. However I have also been required to prove my research through more oral tasks, such as the presentation which required a verbal input as well as the slides on screen. This was useful when proving my understanding of a subject and played a good role predominantly in unit 44 and unit 8.	Unit 44 Unit 8