Speech package idea:
Young musicians in leeds
Task 1:
Have a listen to the speech packages above and match each one with a genre, from the list below.
You should also comment on the audience reach; Local, Regional, National, International.(P1, M1, D1)
The first speech package comes from a clip from 5Live. The genre of this clip is sports but could also be considered in current affairs. It contains vox pops and other aspects you would expect to find in a speech package such as speakers relavant to the subject and facts.
The second radio station, BBC world service, is a business category and news and current affairs, and perhaps consumer as well. It is a international station as it is a world service. The speech package contains vox pops that are created with a purpose to make the listener feel more engaged and involved in the conversation, this will keep them interested in the topic.
The apples package was a BBC radio 4 package, which is a national audience, and was a consumer and lifestyle genre aimed at the higher class audience and a more educated society. The vox pops are put together in a relaxed fashion, giving it an informal feel that allows the listener to connect and become more interested in the package.
Task 2:
Have a look at the topics below and decide which genre, each issue would belong to and what the reach and target audience might be.(P1, M1, D1)
Olympics – this topic would come under the sports, and current affairs genre and would be a national broadcast. In my opinion i would suggest the target audience in adults, as i feel this sort of broadcast would be more suitable for the older generation, or perhaps members of the public who are interested in the olympics, or even just sports in general.
Alcohol price rise – The alcohol price rise topic would cover the genre of health and lifestyle, and would most likely be put out on a national scale. The target audience would probably be the slightly older members of the public, such as adults in their 20's, as opposed to children, considering the drinking age limit, it would be unusual for a younger audience to take an interest in this, and the older population might be more concerned in these matters.
Asda supermarket league tables – Business and consumer would be the genres for this title, and most likely be a national broadcast. The target audience would be customers who shop at Asda, but also employees, or people who have an interest in the company, such as shareholders.
West Leeds Council owned gyms – This would fall under the lifestyle and health and sports categories, as well as consumer. it would be a regional broadcast as it would not concern audiences outside of west leeds. The target audience in my opinion would be adult who are interested in sports and/or businesses that run in their area.
Smoking ban – This topic would be lifestyle, business and news, broadcasted at a national range, as the smoking ban affects the entire UK, and pub owners and smokers will be interested to hear about this topic, these being the target audience. In the subtopic it would cover the genre of lifestyle alongside news.
Leeds UTD – This would fall under the sports category, and would be broadcast locally, considering the majority of Leeds fans will be from Leeds. The target audience could be a variety of ages, but mainly it would be targeted at adults who are supporters of Leeds UTD.
Task 3:
Decide on a topic for your speech package, you can choose one of the titles above if you wish.(P1, M1, D1)
I have decided to do my speech package on music and young music artists in leeds and bradford. I decided to choose this topic because it is relevant to me and therefore gives me more motivation to put effort into this speech package to make it good.
Task 4.
Have a listen to the news speech package which is broadcast via
and below and answer the following questions…..(P1, M1, D1)
who is interviewed? the people interviewed are terri clemencan, john devoe, leaf hilman, they are interviewed so they can get a better amount of information by talking to people who know what they are talking about
There are various correspondents for the different topics, helping the audience know when the topic has changed by relating that correspondent to that topic.
All the interviews are pre-recorded, with most being studio recorded, with the exception of a telephone interview
Task 6:
Think about your chosen topic and identify the interview materials you will require to produce your speech package:(P1, M1, D1)
I will interview a few musicians i know and have them play some music as ambience
I will discuss whether they think they are not given enough credit for their efforts, and whether people think it is easy to get into the music industry, interviewing a variety of sources, raning from musicians, to adults who are not in the music industry.
current names to interview:
Mike Lee and Jake Webber
I will take the interviews into areas such as the Bar at
Leeds College Of Music, the Cockpit gig venue, and anywhere else i find, such as other gig venues in leeds. I will also talk to the public in the area and ask them questions such as:
What do you think about the youth in the music scene?
How easy do you think it is to get into the music scene?
would you say that it is a good thing for young people to be involved in the music scene?
for musicians:
as a musician, do you feel that it is an easy option to go into music? or is it a challenging process?
do you feel appreciated for your music? or respected?
some people may suggest that what you do doesn't contribute to society? do you agree with this?
hopefully the package will last around 5 minutes.
Task 7:
Create a short report focusing on a variety of Radio Stations that broadcast speech packages and provide the relevant information for each station…(P2, M2, D2)
Radio 2 is a national radio station that broadcasts nationally, it contains both studio speech packages and on scene recording, the show is evenly set between Music and news reports. it is targeted at middle aged men and women, and reports on current affairs, lifestyle and health.
Radio 2 is a BBC channel, which is available through analogue, DAB, internet and digital, with podcasts available to download on the internet.
Radio 4
Radio 4 is a BBC channel that contains the most speech packages, many being radio dramas such as The Archers. the station is currently available through DAB, Analogue and online, where the audience can browse I Player for archived shows. the station attracts different types of audiences with its different genres, ranging from lifestyle to current affairs and in some cases genres can include sports dramas
Radio 1 newsbeat
Radio one newsbeat is made us of various fast paced voxpops that keep the newsread going quickly and keeps the listener interested,
Galaxy is a national radio station and covers a national audience, it is a music based show that has a news section containing a few speech packages for news and entertainment purposes, though the speech packages are not used often on galaxy.
the show is aimed at around 15 - 25 and is a commercial radio station.
it is available through DAB, Digital and internet. some of the speech packages are made for the purpose of advertisement also.
Task 8:
Write a treatment for your speech package, use the template below as a guide to your headings…(P2, M2, D2)
Treatment:
The speech package I have chosen to write about is the current situation in the music industry, and how the difficulties facing musicians getting into the industry. I have chosen this because I think that this is something I have a passion about and know many friends who are young musicians and can therefore aid me in this production. The primary target will be youths of my ages, around 17-19 years old, however the way in which I produce this speech package could make it friendly to all audiences, including adults in their 40's.
The speech package will open with a song by the Kaiser Chiefs, and a voiceover done by myself stating the purpose of this piece of work, the music bed giving a cool, relaxed feel to the piece, and hopefully drawing the audience in and make them more friendly towards the radio production, perhaps giving them more to think about if they are actually interested in the topic.
After this a series of questions will be asked by myself to general members of the public, mainly friends and people I know who are willing to talk about this subject.
After this I will give a short speech about the situation in the music industry, and how money could be blamed for ruining the search for talent in the modern world.
Hopefully my speech package will be successful due to the way I plan and carry it out.
My speech package will be a series of voxpops with changes in music to make the effect of fast paced music beds.
My target audience would originally be that of young adults, aging around 16-21
My speech package opens with a music bed where the instruments are soft rock guitar and vocals, these have connotations of Folk and rock, the tone is medium paced and has a slightly relaxed tone to it, the first speech will be a series of voxpops of various people interviewed, the speakers with be local with northern accents, the effect of this will bring a sense of relation to the people interviewed, making their opinions more valid. Then the narrators voice will fade over into a music bed of some more music recorded by a friend and myself. The narrators voice will be my own. I will speak in a northern accent but I will avoid using slang or dialect that could be misunderstood by non-local listeners.
My first interview will be with Mike Lee, a friend and local musician. The voice here will be calm and relaxed, to match the music bed that will be playing as ambience. The pace of voice will be laid back and informal, to give the effect of easy listening, and making the listener feel more involved in the conversation. After the interview I will include several sound effects such as a guitar solo, or a drum beat, this will help lead into a different interview and speech, The speech package will then go on to ask more relevant questions, such as the importance of young musicians and the effects they have on the city’s culture or reputation.
Carry out the relevant research and document the techniques you have used (This material should be saved and will make up part of your speech package….(P3, M3, D3)
I have used primary qualitative research in my interviews with Mike Lee, a local musician, and these people were useful, because the information Mike provided was very useful in providing me with information that helped me ask questions and also produce my speech.
Secondary Qualitative Research has been used in the form of quotations taken from the guardian, an outstanding newspaper that captures many readers, this has helped me include some fresh opinions by the NME on some of the Leeds music scene, naming it New Yorkshire
Secondary Quantative information was found on
"Yorkshire folk have always been suspicious of high art, yet there's no denying that Leeds has spawned originality and inspiration through its creative sons and daughters."
Script
[Music bed]
Leeds has a reputation for producing great bands and musicians. From the seminal 80’s band the Wedding Present through Chumbawumba in the 90’s to modern acts like the Kaiser Chiefs and the DJ Rusko, Leeds has been at the forefront of big changes in modern music. My name is Joe Meek and I’m going to look at the challenges facing young people trying to get into the music industry and find out about what people think about young musicians in Leeds. Is following music a noble profession or is it just a waste of time?
Throughout the years the general publics understanding of the music industry has been claimed to expand, but is it true that they know how much, or how little, effort is involved in getting a break in the music industry?
(Interview with general public, Hannah, Aaron and Jess etc.)
What does it take now to get into the music industry in your opinion?
What matters most in music?
Do you think it is more talent or money that makes a musician these days?
What is your favourite artist?
[Interview with some students]
Task 12: Produce a professional sounding speech package using the relevant technology.(P4 M4, D4)Task 13:
http://www.youtube.com/watch?v=peAM8ZKQWoY
Evaluate your product….(P4, M4, D4)
My aim in this unit was to create an interesting and relevant speech package focusing on the theme of Musicians and the relevance of music in todays society. Through-out the project, in my opinion I kept to my aim in creating a high quality speech package, following through with my targets and including the appropriate material such as a phone interview with a local musician.
My target audience was a range of audiences however mainly it was to teenagers in the age range of 16- 19. When I showed my speech package to my target audience they seemed pleased with it and enjoyed the content that I have put into the package.
I feel that to the best of my ability, minus a few hic-ups, I managed to put across a well devised speech package with suitable music beds and appropriate interviews. My speech package included mixed sex, and also included different age ranged, while mainly they where in the range of 17-21 I also interviewed a 50 year old to get a different perspective in my speech package.
The music I added was consistent with the speech packages aim, and it was all about musicians in the leeds area. I included music from artists such as the Kaiser Chiefs and also Whitesnake, both artists originating from leeds. The playing of these tracks brought a sense of relevance to the theme and also might of humored the audience if they realised the significance of the use of these artists, which some members of the target audience I showed did realise.
When editing my piece I have to admit there were some flaws in not only my motivational skills but also in my organisation skills. Where at times I wished to interview people at a certain time, I would forget and have to rush to fit the interview in. However towards the end of creating my speech package I believe that I managed to get my head together and produce the speech package well, using my remaining time successfully and usefully, making sure I made use of all the time I could get and also using resources such as a telephone interview to try and achieve a professional speech package that the audience could enjoy.
All in all I feel that my Speech package was a success and managed to please the target audience and sounded professional and effective.
